Bicycle

All barn-burner and no benchwarmer, the Rockhopper Sport throws out the playbook when it comes to putting performance points on the board while playing some serious defense on behalf of your wallet.

This one's a small batch - limited quantities made for riders who are looking for an affordable, but reliable option. Made to fit your lifestyle, whether it's down a bike path, downtown along a sidewalk or straight through the middle of campus. Every day

Ride to work, ride for your health, get away from it all with a weekend adventure. Here’s a bike that does all of the above. With its comfortable positioning and smooth ride quality, Escape is the way to go.

With its lightweight ALUXX aluminum frame, c

Built off of utility and the love of the ride, the Growler has a mean BMX look and a smooth feel. This sized up BMX is available in 26", Limited 26" and 29". Eastern logo tires, anodized and CNC’d alloy sprocket, flangeless Eastern Riblet grips set this b

All too often, corners are cut to meet price-points in the entry-level road bike market, but the Allez redefines what it means to be "entry level." Focusing on weight, refinement, and reliability like nothing else in its class, the Allez is the first to m

Ride to work, ride for your health, get away from it all with a weekend adventure. Here’s a bike that does all of the above. With its comfortable positioning and smooth ride quality, Escape is the way to go.

With its lightweight ALUXX aluminum frame, c

Just like riding a bike—but even more fun. Riding with Vida E+ is the perfect way to explore the city, feel the wind on your face, and put a kick into your fitness routine. The bike frame is designed with a comfortable upright rider position, which gives

With seven wins at Paris-Roubaix, our Roubaix has proven that Smoother is Faster. Until this moment, however, smooth has admittedly come with some compromises. But not anymore. The all-new Roubaix Expert now delivers compliance without compromise by intro

The Turbo Levo SL is a new, lightweight breed of eMTB that harnesses the quick and lively ride of our Stumpjumper...and adds just enough power to introduce a whole new dimension of kick ass. Thanks to a clever component selection, the Turbo Levo SL Comp b

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. Don't worry, though—we have your back with the Roll Low-Entry.

Built off of utility and the love of the ride, the Growler has a mean BMX look and a smooth feel. This sized up BMX is available in 26", Limited 26" and 29". Eastern logo tires, anodized and CNC’d alloy sprocket, flangeless Eastern Riblet grips set this b

Sometimes, you want to get off the pavement and take the path less traveled for a literal breath of fresh air. And thanks to the Batch MTB, you don’t need an overcomplicated Baja-ready bruiser. You just need the reliability and comfort of a rugged, lightw